When acquisition costs rise and revenue growth slows, it often signals a blind spot—a focus…
Direct mail leaders are asking for something very specific from AI right now. Not more automation. Not faster…
The list looks healthy, response rates are steady, cost per acquisition may even be improving. But growth has stalled. …
Direct mail leaders don’t need to be told the environment has changed. They’re operating in…
In a world overwhelmed by digital noise, direct mail still commands attention. Anderson’s DM Xcelerator…
As the USPS rolls out its “Delivering for America” (DFA) 10-year strategic plan, marketers who…