MetLife Affinity Campaign Sales Tools
MetLife sought to enter the Mid-Level Affiliate market with a new line of specialty products. Fortunately, they had a well-trained and highly motivated sales force. Unfortunately, they lacked proper sales tools. We fixed that. Our affinity marketing experts engineered an engaging, colorful and totally modular Sales Support Kit flexible enough to handle a wide range of situations—one featuring collateral, DM templates, banner ads and more. It was a resounding success, and MetLife added 10 profitable new affiliate partners in the first year alone.