Gexa Energy Social Media Engagement

Engaging an audience in the deregulated but highly congested Texas energy market requires some mad social media skills. That’s why Gexa chose Anderson. Using scroll-stopping imagery, punchy, value-driven messaging, and impeccable timing, our Facebook campaign delivered electric results, delivering new customers at a $23 CPA and exceeding conversions by 136%. These results led to catapulting the client from the lowest to the highest engagement rate among their competitors in a matter of months.