Mentoring Minds B2B Acquisition & Retention Efforts
The scholastic resources segment is dominated by big national players. But with its educator-run organization and spectrum of innovative teaching tools, Mentoring Minds offered something unique. To drive brand preference and help them gain a higher market share, we unleashed powerful strategy-based creative, concerted cross-channel tactics, a disciplined testing regime, and an engaging “brain game” social media campaign. Our efforts contributed to hitting their $100-million sales milestone. It pays to think big.