FedEx Office Small Business Acquisition and Loyalty Campaign
FedEx Office (FXO) had a great value proposition plus a ready, but untapped, small business audience when it rolled out its new Business Edge loyalty program; yet it lacked the means to target and communicate to them. Our extensive CRM experience and scientific, field-proven strategies helped drive traffic and loyalty to over 1,700 retail locations, and created a thriving online FXO business community through a best-in-class omnichannel marketing machine. One year later they had acquired more than 40,000 loyalty customers and enjoyed over $50 million in gross sales. That’s ROI: signed, sealed and delivered.