Blue Cross Blue Shield of Arizona (BCBSAZ) “Get In!” Retention Campaign
Consumers have a million questions in their journey to find the best health insurance. As their eight-year agency of record, Anderson positioned BCBSAZ as the rightful market leader through the “Get In!” education campaign. People “got it” immediately. Providing comprehensive answers to almost any question through simple messaging and our massively content-rich website coupled with our multichannel, multitouch, push-pull strategy more than doubled site visits—with longer dwell times. It also delivered a 1,300% boost in mobile app activity, plus a measurable increase in retention/renewal rates.