Cross-Channel Acquisition and Retention Case Study
Anderson earns an A+ for helping boost sales—and prepare students for the future.
Mentoring Minds helps prepare K-12 teachers and students for the rigors of Common Core curricula and assessments by supplying innovative teaching tools to schools.
To help them drive brand preference and gain share of market, the company enlisted Anderson to improve their direct marketing performance and sell their products nationwide.
Anderson was the ideal choice for Mentoring Minds due to our:
- Powerful strategy-based creative
- Cross-channel marketing expertise
- Concerted and disciplined testing capabilities
- Intelligent social media integration
What’s more, Anderson was a natural fit for Mentoring Minds, as both companies are very socially engaged and considered top places to work in their respective communities.
Accordingly, we began testing various email, direct mail, social and interactive marketing strategies including:
- Colorful eye-catching creative
- Unique DM vehicles including an invitation-style package and convertible self-mailer/poster
- An engaging “brain game” social media campaign