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HOW WILL ANDERSON BOOST YOUR MARKETING ROI?

Keen thinking. Fresh insights. Vertical expertise.

Anderson Direct & Digital generates leads and sales, increases ROI and helps clients build their businesses and brands. We offer a full range of integrated marketing services and have extensive experience in the areas of: healthcare insurance; auto, home and life insurance; financial services;   B2B marketing; and travel and hospitality.

Industry focus. Proven results. All in a day’s work.

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We’ve spent 26 years helping to build top brands like these.

Get an Rx for ROI »

 

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We understand how people think, dream and act when seeking financial security and peace of mind. Ask our clients.

Ensure your success »

 

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We’ve attracted more travelers, cruisers, skiers and gamblers for companies like these.

Book more revenues »

 

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Driving leads, reducing costs and adding customers for financial services marketers everywhere.

Follow the money »

 

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We know how to grow leads, sales and ROI for top B2B marketers across the country.

Get down to business »

 

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Using the industry's top talent, cutting edge tools and science-based insights, we'll engage your audience and multiply your business.

Click and grow »

 

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UNREEL MARKETING PERFORMANCE


Warning: This video contains words and images that will be inspiring to most viewers.

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CUSTOMER INTELLIGENCE: 5 STEPS TO GET MORE BANG FOR YOUR MARKETING BUCK THROUGH CUSTOMER SEGMENTATION

The key to smart segmentation is understanding which attributes of a group of customers distinguish them from the rest and which of these attributes are most predictive of the behavior that will enable us to meet our specific business goals and objectives.

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Leah Smith, Director of Digital Strategy BIO