PRECISION TARGETING BOOSTS ENROLLMENT BY 16%
About Providence
Providence is comprised of 52 hospitals and 1,085 clinics across Alaska, California, Montana,
New Mexico, Oregon, Texas, and Washington.
Challenge
Providence wanted to grow their patient base, specifically Medicare Advantage patients,
and draw awareness to their new Providence 65+ clinics throughout their footprint.
Solution
Anderson developed a highly targeted and integrated marketing campaign driving
new patient encounters.
Campaign Results
+20%
Patient Rate Direct Mail+Email vs. Direct Mail alone
+16%
MA Enrollment Rate Marketed vs. Holdout
Channels
Direct Mail | Email | Online Interactive Content
Direct Mail.
The decision to consider other plans is a conscious choice. Remind prospects that it’s not just a plan they’re selecting; the treatment they’ll receive is tied to a participating health network.
Email.
Paired with a 3-touch direct mail strategy, accompanying emails were sent to a specific radius around new Providence clinics.
Interactive Content.
Digital content to engage consumers and help them with their journey of finding high quality clinics to match their health plans.
