REDEFINING THE HOME-
SELLING EXPERIENCE

About Opendoor

An iBuying real estate company headquartered in San Francisco with a mission to digitize and simplify the home-selling process

Challenge

  • Convince consumers to consider Opendoor as an alternative home-selling channel
  • Determine which consumers were the “right prospects” for Opendoor’s service

Solution

  • Developed highly personalized creative packages that leveraged household-specific
    data to break through the clutter and drive response
  • Developed a prospecting database that identified the right buyers while streamlining campaign strategy, management, segmentation, and analysis

Campaign Results

50%

increase in performance of new package over existing control creative

Determined winning cadence for
balanced response rate
and cost per acquisition

Streamlined data processing
output for a complex DM plan with
programmatic segmentation

Channels

Direct Mail