
REDEFINING THE HOME-
SELLING EXPERIENCE

About Opendoor
An iBuying real estate company headquartered in San Francisco with a mission to digitize and simplify the home-selling process
Challenge
- Convince consumers to consider Opendoor as an alternative home-selling channel
- Determine which consumers were the “right prospects” for Opendoor’s service
Solution
- Developed highly personalized creative packages that leveraged household-specific
data to break through the clutter and drive response - Developed a prospecting database that identified the right buyers while streamlining campaign strategy, management, segmentation, and analysis
Campaign Results
50%
increase in performance of new package over existing control creative
Determined winning cadence for
balanced response rate
and cost per acquisition
Streamlined data processing
output for a complex DM plan with
programmatic segmentation
Channels
Direct Mail



