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Anderson will give you better marketing performance and a superior ROI—today and tomorrow—with our scientific insights into customer behavior and your marketplace, our keen instincts, plus our disciplined, battle-tested thought process. Take it to the bank.

Marketing Strategy

Scott Hopkins

Scott Hopkins, Executive Vice President OUR STAFF

Scott calls the shots at our Agency Services unit, and has been the prime mover behind literally hundreds of programs serving some of the world’s leading brands. He’s known for pioneering the vertically integrated business model for a direct marketing agency, and refining media integration techniques long before it was the norm. He’s helped create some of the industry’s most intelligent databases and closed-loop ROI reporting systems, too.

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