SeeChange Brand Launch
SeeChange’s concept of lowering costs by rewarding positive health actions made consumers look at health care insurance in a whole new way. We knew our marketing had to do the same. So we developed eye-stopping Forced Perspective creative, deployed a multitouch direct and digital marketing outreach, started educating brokers, and created customizable tools for them and the SeeChange sales team. It was the splash heard round the state. Sales far exceeded expectations. Fast Company ranked SeeChange as one 2013’s most innovative companies, and they quickly expanded into Colorado.