Palomar Health Brand Unification Strategy
San Diego is a hotbed of health research, innovation and care. That includes Palomar Health, which has constantly added new facilities, services and entities since its founding in 1948. But the Palomar brand didn’t always shine through beside other hospital network giants. Anderson’s exciting new creative platform changed all that, piquing peoples’ emotions while focusing on specialty areas where Palomar had a clear advantage. Offering a cohesive theme across all channels, our coordinated strategy of TV, radio, print, outdoor and other advertising was just what the doctor ordered.