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Home > Our Work > The Hartford Direct Mail Campaign

The Hartford Direct Mail Campaign

Hartford Direct Mail Acquisition Campaign

Anderson jumped at the chance to outdo The Hartford’s control package and put our 20+ years of insurance industry expertise to work. We carefully evaluated the competition’s campaigns to ID winning trends and perfectly position The Hartford/AARP. We analyzed the client’s testing history to uncover best-performing tactics. Plus, we crunched massive amounts of data to unearth fresh customer insights. The result was four dazzling creative concepts, three of which were selected for development and one for a roll out. We not only beat The Hartford’s control, but we exceeded their expectations by a long shot.

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12650 Danielson Court
Poway, CA 92064­-6822


888.694.5094

  • facebook
  • twitter
  • linkedin
  • pinterest
  • SlideShare
  • Instagram
  • youtube
  • rss
Home
Who We Are
Our Work
Services
Contact
Blog
Social Media
Careers
Uploads
Sitemap
Legal
Privacy

footer_logos

 

  • Home
  • Who We Are
    • Our People
    • Blog
  • What We Know
    • Healthcare Insurance
    • Insurance
    • Travel & Hospitality
    • Financial Services
    • B2B Services
    • Digital Services
  • Our Work
    • Case Studies
    • Clients
  • Services
    • Marketing Strategy
    • Creative Services
    • Data Intelligence
    • Digital Marketing
    • Media Planning
    • Production
    • Addressable Media Marketing
  • Contact