Hartford Direct Mail Acquisition Campaign

Anderson jumped at the chance to outdo The Hartford’s control package and put our 20+ years of insurance industry expertise to work. We carefully evaluated the competition’s campaigns to ID winning trends and perfectly position The Hartford/AARP. We analyzed the client’s testing history to uncover best-performing tactics. Plus, we crunched massive amounts of data to unearth fresh customer insights. The result was four dazzling creative concepts, three of which were selected for development and one for a roll out. We not only beat The Hartford’s control, but we exceeded their expectations by a long shot.