Gexa Energy Social Media Engagement Campaign
Engaging an audience in the deregulated but highly congested Texas energy market requires some mad social media skills. That’s why Gexa chose Anderson. Using scroll-stopping imagery, punchy, value-driven messaging and impeccable timing, our Facebook campaign delivered truly electric results, delivering new customers at a $23 CPA and exceeding conversions by 136%. These results led to catapulting the client from the lowest to the highest engagement rate amongst their competitors in a matter of months.