Crystal Cruises Blog
To be successful today, a brand’s presence in the cyber world and real world must match up. That’s why it was so important for Crystal’s blog to be equally magnificent as this #1-rated cruise line’s on board experience. Our team updated the entire design, giving it a creative makeover complete with splashy, compelling imagery. A calendar of fresh, intriguing, relevant content raised perceived brand authority. We also improved navigation and functionality with our best-practices approach, then incorporated lead capture elements and tuned for SEO. Customers totally got on board with these changes, and engagement soared.