Cigna-HealthSpring Point-of-Care Lead Gen Campaign
Cigna-HealthSpring was looking for an inventive way to engage Medicare-eligibles at physicians’ offices to build brand awareness and generate new leads. Enter the digital wizards at Anderson. Leveraging our insights on senior tech-savviness, we created an engaging interactive experience through iPad-based kiosks. Click-through rates rose to a strong 10.3%, and the client rolled out the program to an additional 15 markets.