Cigna-HealthSpring Marketing Database Initiative
When Anderson overhauled Cigna-HealthSpring’s database, it was like opening a chest containing marketing gold. Our new solution and business intelligence dashboards gave them the ability to analyze a complete set of demographics and psychographics, as well as understand the impact of channel tactics, creative, offer, timing and more. This spawned new marketing segments that outperformed their control by 23%, yielded a 15-25% lower cost-per-sale and optimized the timing of their touch strategy for a 12% pop in ROI. Believe it: Anderson knows how to make data do more.