BridgeSpan™ ACA Market Debut
Entering the crowded, often puzzling ACA market is never easy. For BridgeSpan, we drew on our extensive IU65 research and in-depth experience, plus our success with other brand launches, to develop their first successful campaign. We tested diligently and gleaned many valuable insights. In just four months we helped them make a big splash, then enjoy significant gains over a two-year period. Testing uncovered winning channels, cells that converted at a 40% higher rate, along with a potentially lucrative Spanish-speaking audience. With Anderson, fast and effective go together.