Blue Cross Blue Shield of Arizona (BCBSAZ) IU65 Campaign
While other insurers struggled to deal with the impact of the ACA, BCBSAZ actually thrived, raising profitability and growing market share. How? Anderson Direct & Digital. With our overall mastery of health insurance marketing and IU65-specific insights, we “fearlessly” migrated Marketing’s contribution toward a profitable portfolio. Diligent testing and complex targeting models, plus strong data-driven, cross-channel strategies, combined to help us improve program performance by over 20%.