Policy rates swelled—and so did the client’s prospect universe—after Anderson took a deep dive into the data and crafted compelling audience-specific creative.
Farmers Cross-Sell Test Campaign
Anderson’s deep analysis, smart segmentation and powerful 1:1 communications turned silver into gold for AARP, driving renewals upward.
Metlife needed an agency with deep insurance and affinity experience. They got a tool kit that blew the lid off their expectations.
The Hartford needed a bold, new DM challenger for breakthrough results. They got it with Anderson.
The Harford they knew the competition had set a high bar when it came to the frequency and engagement levels of their communications. Yes, the Hartford’s performance goals were grand. But we didn’t flinch.
To spread the word, Transamerica needed to transform their website into a more powerful search destination. Our digital marketing wizards created a veritable clickfest.
We searched, found and analyzed about a million potential “over-achievers” from a pool of eight million. The resulting mail response shattered benchmarks.