Anthem Broker Demand Generation Program
Selling to National Accounts can be a long, costly process that involves reaching multiple decision makers at just the right time. A strong ROI is far from guaranteed. Our digital healthcare marketing experts solved this problem for Anthem by developing an automated “push” strategy that delivered breakthrough content to prospects at key decision points. With our best-practice, web-based activity hub online, 55,700 first-time visitors came, liked and eagerly shared what they saw within two months of launch. ROI soared.