Affinity Marketing Campaigns
Affinity Marketing Consultants fills a vital role: helping the alumnae associations of national Greek organizations accomplish great things by selling licensed merchandise and life memberships to their loyal audience. Anderson uses a smart data strategy to help Affinity support these organizations by targeting parents of graduating seniors—plus recent/past alums—with customized mailings. Our program has generated over 10,000 life memberships at a 300%+ ROI. Magna cum amazing.