AAA Travel Direct Mail Strategy
AAA Travel offers so much value for their members. But that wasn’t always easy to see amid their dense DM packages. Our extensive travel industry insights and expertise provided a better roadmap. We unveiled a bold new strategy that enhanced their packages with enticing, full-color destination spreads, elevated the AAA brand by clearly conveying their value proposition, and introduced flexible formats that were very cost-effective at rollout quantities. These new packages not only performed well; our new designs lowered production costs by up to 29%.