AT ANDERSON, TAKING CARE OF
BUSINESS IS OUR BUSINESS.
insights for improving the effectiveness of your B2B marketing plan.
Why not start today?
B2B decision-makers are people, first and foremost. By better understanding who they are and how they think, you’ll command more attention and drive more response.
- Insight: B2B clients are younger than you may think. 46% are Millennials. They expect more from technology at work and through their vendors, and you need to approach them differently.
- Insight: Data must drive design. If you want to increase response from a younger demographic, for example, use different triggers (e.g., hipper language and audience-specific photography) than you would for older age groups.
- Insight: Communicate with your B2B audience as consumers, not machines. Be visual and colorful, and use active, punchy text. Don’t bore them with endless laundry lists and lifeless layouts.
- Insight: Add perceived value, utility and “shelf life” to mail pieces by featuring valuable information and specific how-to’s that recipients will want to keep for future reference.
At Anderson, we’re always taking care of business with results like these.
For Anthem National Accounts: Generated an exceptional response rate of 19% and lead rate of 46%.
For CalChamber: Achieved a full year’s worth of revenue goals in just the first six months.
For Mentoring Minds: Our website redesign increased online leads from an average of 80 to 468 per month.
For Xerox: Improved testing and targeting grew response rates by 100%—and sales by 12.5%.