Anderson rebrands to better showcase its full-service direct and digital marketing offerings
Poway, California, June 24, 2014—Anderson Direct & Digital (Anderson) recently unveiled its new name and website in an effort to showcase its full range of capabilities. With extensive direct and digital experience and the introduction of its Data Intelligence Department, Anderson wanted its name to reflect its ongoing commitment to helping clients grow their business and develop better and longer lasting relationships with their customers, resulting in better ROI.
When asked about Anderson’s rebrand, Ted Tietge, CEO of Anderson Direct & Digital said, “In today’s connected, interdependent world, every communication is a direct communication and at Anderson, we transform data into a human and actionable understanding of who our clients’ customers are, what they need and want, how best to reach them, and what motivates them to act. Furthermore, we believe our new brand fully represents who we are at Anderson, our overall philosophy of improving clients’ ROI through better relationships and we are very excited about the future of our company and that of marketing in general.”
With decades of expertise in direct, digital and database marketing, Anderson inspires their target audience to take action and deepen their relationship with your brand, while delivering a strong and measureable lifetime value. Services include: marketing strategy, creative services, data intelligence, digital marketing, and media planning as well as direct and digital marketing production services. Anderson is ranked as one of the top 20 DM agencies in the country by DM News. In 2013, Anderson was voted a Union Tribune Top Workplace. For more information on Anderson visit: www.andersonDD.com