“Smart testing and detailed analytics are crucial pillars of successful direct & digital programs.”
It’s only right that our chief strategist should have his own unique formula for success. In fact, it’s Mike’s relentless commitment to testing and multichannel, multitouch marketing that has helped drive double-digit growth for companies like Crystal Cruises, Farmers Insurance, AAA, Intuit, Bank of America, Goal Financial, BlueCross BlueShield and many others.
He comes fully equipped with 19 years of direct and digital experience, a degree from the University of San Diego, plus one of the keenest minds in the business. Year after year, clients applaud his ability to transform data into actionable intelligence, then into highly targeted, highly effective marketing campaigns.
Mike enjoys cooking in his free time, and serving up sizzling results for Anderson clients just as much.
Had an ant surgically removed from one eye
Lives 6,250 feet above sea level
Finds his golf obsession is escalating
Is rumored to have invented the double-window envelope
Has ticket stubs from every sporting event and concert attended since 1987