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AT ANDERSON, TAKING CARE OF
BUSINESS IS OUR BUSINESS.

For 30 years, we’ve helped B2B marketers solve tough problems and exceed their goals.

Anderson has increased leads, sales and ROI while reducing costs for clients from A to Z—in categories like healthcare insurance, financial services, technology, education, professional services and many others.

anabc
CalChamber
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Rabobank
Xerox

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insights for improving the effectiveness of your B2B marketing plan.
Why not start today?

B2B decision-makers are people, first and foremost. By better understanding who they are and how they think, you’ll command more attention and drive more response.

  1. Insight: B2B clients are younger than you may think. 46% are Millennials. They expect more from technology at work and through their vendors, and you need to approach them differently.
  2. Insight: Data must drive design. If you want to increase response from a younger demographic, for example, use different triggers (e.g., hipper language and audience-specific photography) than you would for older age groups.
  3. Insight: Communicate with your B2B audience as consumers, not machines. Be visual and colorful, and use active, punchy text. Don’t bore them with endless laundry lists and lifeless layouts.
  4. Insight: Add perceived value, utility and “shelf life” to mail pieces by featuring valuable information and specific how-to’s that recipients will want to keep for future reference.

At Anderson, we’re always taking care of business with results like these.

For Anthem National Accounts: Generated an exceptional response rate of 19% and lead rate of 46%.

For CalChamber: Achieved a full year’s worth of revenue goals in just the first six months.

For Mentoring Minds: Our website redesign increased online leads from an average of 80 to 468 per month.

For Xerox: Improved testing and targeting grew response rates by 100%—and sales by 12.5%.