We’re experts in marketing protection,
peace of mind and security.
insights to help you start bringing more prospects to your brand—starting now.
The people you’re trying to reach are always changing. So we keep evolving the way we find, target and help you connect with them.
- Insight: Our campaign for Encore Dental’s partnership with Transamerica Life & Protection tapped into the preferences of younger consumers by letting them respond through QR codes and texting. These were big reasons why conversion rates were 17% higher than previous control campaigns, and why online response was 12 times greater than before.
- Insight: To better reach and speak the language of their important AARP audience, Anderson worked closely with The Hartford’s internal gerontology team, the Center of Mature Market Excellence. Our resulting content strategy was highly successful at activating this senior audience.
We’ll bring you more members, higher profits and a better ROI. By the numbers.
For AAA: We beat their control package by 38%—on the very first try.
For Farmers Insurance: Our Auto-Only direct mail campaign generated a 32.5% higher policy rate.
For Lifelock: Anderson’s initiatives helped drive 83% membership growth.
For The Hartford: Two of our winback test packages beat their AARP control.